Matelasse is synonymous with Miu Miu. IYKYK.
While the matelasse technique that’s made Miu Miu handbags famous isn’t exactly new, it definitely is iconic. On top of that, the brand’s recent popularity surge is worth noting. Thanks to a fresh twist in their ready-to-wear items and bags, Miu Miu has caught the eyes of new shoppers and lovers of nostalgic fashion, sparking conversations with standout pieces like the Wander hobo, and viral pieces like their “pantsless” pants and sought-after denim mini skirts.
This youthful rebrand is not only a rebirth but reintroducing Miu Miu to a wider range of luxury consumers. So, without delay, let’s dive into what’s making Miu Miu so popular these days. We’ll be sure to highlight some epic Miu Miu matelasse bags while we’re on the subject matter.
What’s new with Miu Miu?
Miu Miu is really catching attention in the fashion scene lately, with some exciting things going on. Their latest 2024 handbag campaign features supermodel Gigi Hadid rocking a retro bob and bringing some serious glam to the brand. Miu Miu’s latest collection returns to the basics, giving off what some would say a cool “librarian chic” vibe – a complement to the “office siren” aesthetic we’re seeing these days. The collection features pencil skirts and brings back the iconic boat shoe.
But let’s not forget Miu Miu’s new pieces also include their signature “matelasse” on leather. Being back in the spotlight, with the addition of new Miu Miu handbags, this adds to the brand’s exciting transformation. And if you’re curious about the brand’s roots, it’s worth mentioning that Miu Miu is under the creative direction of the legendary Miuccia Prada, whose innovative vision has shaped its trajectory. You can read more about Miuccia Prada’s herstory here.
Shop New Miu Miu Bags
We’re not just talking about Miu Miu for no reason. Believe me, there’s so much to admire about this brand. But the reason we’re focusing on it here is because we’ve noticed something interesting while looking into its rising popularity. We’ve seen a growing interest in Miu Miu among FASHIONPHILE shoppers. In fact, compared to January 2024, the past few months have seen an 182% increase in searches for Miu Miu products. Call me dramatic but I think that’s incredibly significant!
Two new Miu Miu bags with the iconic matelasse are the Wander Hobo and the Arcadie bag, both of which offer a range of sizes and styles to explore including the sought-after east west versions. We also can’t get enough of this adorable crochet Miu Miu pouch. It may not be crafted in matelasse but it still has us dying to add it to cart – even fashion sourcer Gab Waller has been sourcing these for her clients around the clock.
Case in point: Miu Miu is coming in hot. Miu Miu’s explosive growth thanks to a product and styling revamp is bringing a lot of conversational pieces that speak to a broad church of luxury consumers.
