More Than Just a Bag: The Legend of the Fendi Baguette

comparing sizes of the Fendi Baguette and Fendi Mama Bagette bags by fashionphile

In fashion, some accessories transcend their functionality to become enduring symbols of style and pop culture.


Among them stands the iconic Fendi Baguette, a bag that goes beyond its utilitarian purpose and attains a status of cultural significance. As the saying goes, “It’s not just a bag. It’s a Baguette!” With its decadent ties to the fictional character Carrie Bradshaw, the Fendi Baguette has reached unparalleled fame. However, delving deeper, the Baguette’s allure extends far beyond its association with popular culture. So much history and thoughtful design prove the Baguette is now more than just an “It” bag but a timeless fashion icon with a captivating story. 

Watch what fits inside this Fendi Baguette:

History of the Fendi Baguette

The history of the Fendi Baguette bag is a tale of innovation, style, and cultural inspiration. Introduced in 1997, the Baguette was a pioneering creation designed to stand out from the sea of conventional handbags. Its inception can be credited to Silvia Venturini Fendi, a member of the Fendi family and the brand’s creative director at the time. Silvia sought to craft a bag that was not only a functional accessory but also a unique fashion statement that captured the imagination of trendsetters. Drawing inspiration from the nonchalant elegance of French girls carrying baguettes under their arms, the Baguette acquired its distinctive shape and name, evoking the allure of Parisian fashion culture.

The Baguette’s rise to fame was further solidified when it made a prominent appearance on the popular TV series “Sex and the City.” Carried by the show’s iconic fashion-forward character, Carrie Bradshaw, the Fendi Baguette became an instant sensation and quickly gained the status of a must-have “It bag” of the early 2000s. Its popularity has only grown over the years, and today, the Baguette remains an iconic collector’s item. 

Since its inception in 1997, Fendi has introduced a plethora of diverse iterations. These include embellished, sequined, and embroidered designs, as well as exclusive pieces, limited editions, ‘DIY Baguette’ kits, and customizable versions. In essence, Fendi has explored a wide range of options, leaving no stone unturned in their creative endeavors.

The re-release of the Fendi Baguette brought more sizes and more versatility to the Baguette bag with a removable top handle and an accompanying removable shoulder strap.

the fendi baguette worn as a shoulder bag a lifestyle image by fashionphile
Fendi Baguette

Fendi Baguette Size Comparisons

The original Fendi Baguette featuring a small strap measures approximately 11.5″ x 5.8″ x 4″ with a drop measurement of about 7.5″.

FENDI Zucca Baguette in the color Tobacco by fashionphile
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Due to the popularity if the original size, the Fendi Baguette expanded its lineup with a relaunch, introducing additional sizes to cater to varying preferences. The Fendi Nano Baguette, measuring 4.3″ x 2.6″ x 1″, was initially designed as a charm for belts and bags but can also be used as a crossbody due to its chain strap. 

The Mini Baguette, measuring 7.5″ x 4.5″ x 1.6″, features a longer strap, while a slightly bigger version includes a stylish leather top handle and a chunky chain strap attached at the sides.  These come in sizes Medium and Large.

The classic Medium Baguette, measuring 10.2″ x 5.5″ x 1.6″, offers versatility with its shoulder strap for crossbody wear. The Large Baguette, measuring 13″ x 7.1″ x 2.2″, includes a second shoulder strap for crossbody wear.

Fendi Fabric Jacquard FF 1974 Medium Baguette in the colors Tobacco Moro Black by fashionphile
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image of FENDI Fabric Jacquard FF 1974 Large Baguette in the colors Tobacco Moro Giallo Fluo by FASHIONPHILE
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Fendi Baguette Materials

You can shop the Fendi Baguette bag in endless patterns and materials. From the iconic Zucca and Zucchino patterns – even endless pink leathers if you’re living in a Barbie world – multicolor plexiglass and crystals, fabric crochet, pony hair or calf hair, denim, printed satin, sequins, and so much more! 

image of FENDI Sequin Pailettes Shiny Nappa Baguette in the color Baby Pink by fashionphile
Sequin Pailettes
image of Satin Printed Baguette in Multicolor colors such as beige, purple and blue by fashionphile
image of fendi Knit Calf Hair Beaded Baguette in the color Green by fashionphile
Calf Hair
image of fendi Canvas Cuoio Agata FF Ajour Embroidered Baguette in the color Ciclamino Cuoio by fashionphile

Bonus: The Mama Baguette

Never forget the mamas. The Fendi Mama Baguette stands out as a striking variation of the iconic Baguette, boasting a larger size and generous proportions that make a bold statement. Unlike the classic Baguette, the Mama Baguette features a more square silhouette while retaining the signature short strap, allowing for comfortable carrying on the arm or shoulder. The recognizable FF logo graces the front, adding to its distinctive appeal. Designed to meet the demands of Baguette enthusiasts like Carrie, the Fendi Baguette Mamma offers a spacious option to accommodate daily needs without compromising the bag’s cherished design.

the fendi mama baguette worn on the arm a lifestyle image by fashionphile
Fendi Mama Baguette

The Fendi Baguette, with its iconic connection to the fictional character Carrie Bradshaw, offers much more than its decadent appeal. It’s everything we need in a bag and so much more! 

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