Exploring the Gucci Soho Disco’s Discontinuation and the Blondie Bag’s Debut

This is a lifestyle image by fashionphile of a model wearing a red gucci soho disco bag

In the ever-evolving world of fashion, we’ve witnessed the resurgence of reissued archival pieces, but what about reborn styles with entirely new names?


Gucci has taken a unique approach with their beloved Soho Disco bag. Initially discontinued, this iconic bag left an indelible mark on Gucci lovers. Its popularity led Gucci to unveil a newly revamped version, affectionately named the Blondie Bag. With a fresh look and renewed spirit, it’s as if the Soho Disco has been resurrected from the depths, igniting disco fever once again. Ready to groove to the rhythm of fashion’s rebirth?  

The Discontinued Gucci Soho Disco

Since its debut in 2012, the Gucci Soho Disco bag has become one of Gucci’s hottest bags ever since. Over the past few years, although the Soho Disco bag has become increasingly harder to get, the silver lining lies in the realm of resale, where shoppers can rediscover and acquire these popular, no-longer-produced styles like the Gucci Soho Disco. 

Gucci Soho Disco Bag Measurements

The Gucci Soho Disco bag comes in only one size, the Small.

The Small Gucci Soho Disco bag measures approximately 8” x 6.25” x 2.75”

Gucci Soho Disco Bag Colors

There are three classic colorways that the Gucci Soho Disco bag comes in: Black, Tabasco Red, and Camelia (also known as Rose Beige which has the same color code 2754). These are colors that were offered by Gucci season after season. You can also shop for special bi-color versions of the Soho Disco bag such as this Soho Disco in Mystic White and Black

this is an image by fashiophile of a bi-color gucci soho disco bag in the colors mystic white and black
this is a studio image by fashionphile of a black gucci soho disco bag size small
this is an image by fashionphile of a python gucci soho disco bag in the colors white, but brown, and beige
this is an image by fashionphile of a beige gucci soho disco bag in the color camelia
Watch what you can fit inside the Gucci Soho Disco bag: 

What is the Gucci Blondie bag?

Amidst swirling rumors about the discontinuation of the Gucci Soho Disco bag, the introduction of the Gucci Blondie bag in 2023 provides a definitive confirmation that this silhouette from Gucci is legendary. It just needed a new name and a little redux. With the Blondie taking over, it’s safe to assume that the Soho Disco style has officially been phased out (this started likely after the holiday season in 2018), giving way to this stylish new bag that captures the essence of its predecessor with a fresh twist.

Gucci Blondie Bag Measurements

Like the Gucci Soho Disco bag, the new Gucci Blondie Shoulder Bag comes in one size: Small. 

The Small Gucci Blondie Shoulder Bag measures approximately 8.3” x 6.1” x 3.1”

Gucci Blondie Bag Colors

The Gucci Blondie Bag comes in a variety of colors, including Black like the Soho Disco bag, but new colors are also introduced such as a chocolate brown color called Curi, red (a rustier red than Tabasco Red) white, pink, green, yellow, brown (with more grey undertones) and even metallic silver.

Although discontinued, the Gucci Soho bag lives on thanks to resale! The Soho Disco bag has left an indelible mark on Gucci lovers. However, the Blondie’s debut does not disappoint and surely has sparked Soho Disco “fever” for many. 

Would you buy the new Gucci Blondie bag reminiscent of the Gucci Soho Disco bag? Shop all Gucci bags at FASHIONPHILE.

View Comments (0)

Leave a Reply

Your email address will not be published.