The Gucci Basics: Iconic Monogram Patterns

studio image of two gucci monogram bags grouped together FASHIONPHILE

While many appreciate the subtlety of quiet, understated luxury, owning a Gucci bag with one of the brand’s iconic monogram patterns is a coveted item, regardless if you’re a logomaniac or not.


Gucci has cemented its reputation as a fashion powerhouse through its ability to produce highly coveted monogram patterns that are synonymous with luxury. From the classic GG Monogram to the Diamante and intricate Microguccisima, these recognizable patterns exude the brand’s prestige and enduring influence and undoubtedly contribute to the brand’s lasting legacy.  Read on to learn more about some of Gucci’s iconic monogram patterns and the pieces you can shop for at FASHIONPHILE. 

Love Gucci logos? Watch this YouTube Short on the evolution of Gucci logos then and now:

The Gucci Diamante

The Gucci Diamante pattern is one of the brand’s earliest and most iconic prints. Characterized by a diamond-shaped criss-cross pattern, it was first introduced in the 1930s and quickly became a signature of the brand. Originally created as a fabric design, the Diamante pattern has since been featured on a range of Gucci products, including handbags, wallets, and scarves. The classic design comes in various colors, with the most common being the traditional brown, making it a timeless and versatile addition to any wardrobe.

The Gucci GG Monogram

The Gucci GG monogram is the brand’s most recognizable pattern and a symbol of luxury and status. The monogram is composed of two interlocking Gs, which stand for the founder of the brand, Guccio Gucci. The GG monogram has become a staple of the brand, appearing on a wide range of products, from handbags to clothing to accessories. The classic brown GG monogram is the most well-known, but it also comes in various colors, such as navy, red, and green. They also come in GG embossed versions. Despite having ever-evolving looks and variations in color and materials, the iconic GG monogram remains the same, representing the brand’s enduring legacy and influence.

Bonus: the Gucci Crystal Monogram is a unique take on the classic GG monogram that has a shiny coated fabric.

The Gucci Microguccisima

The Gucci Microguccisima pattern is a miniature version of the classic GG monogram pattern on leather also known as Guccisima. It is often seen on Gucci leather handbags and small leather goods (SLGs). The pattern features small interlocking Gs that create a subtle yet unmistakable design. Guccisima, which means “the most Gucci,” is a term used to describe the brand’s signature style. The use of this pattern on leather adds an element of sophistication to any Gucci piece. 

The Gucci GG Supreme Monogram

The Gucci GG Supreme monogram pattern is a modern interpretation of the classic GG monogram. It features the same two interlocking Gs, but with a more pronounced texture and a crisp brown-beige color scheme. The GG Supreme pattern also comes in a newer beige and white color combination, as well as navy. The pattern is printed on canvas fabric and can be found on a variety of Gucci products, including handbags, wallets, shoes, and even children’s bags. The GG Supreme monogram has become a popular choice for those seeking something more durable while still obtaining an item with a recognizable Gucci pattern.

The Gucci Jumbo GG Monogram

Gucci’s Jumbo GG monogram pattern is a recent release featuring a larger and bolder version of the classic GG monogram. It has oversized interlocking Gs that are more prominent and eye-catching. The Jumbo monogram pattern is widely used across various collections and product lines, from handbags and wallets to sneakers and scarves. Gucci’s Jumbo GG monogram pattern is available in different colors, from classic brown to black and white. Its bold and recognizable design makes it a statement piece that embodies the brand’s prestigious and enduring influence – a great pick for any logomaniac! 

These are just some of the many Gucci monogram patterns produced over the years. If you have a love for logos, learn more about these notable designer collaborations that take a unique approach to iconic brand logos, including the Gucci x Balenciaga Hacker Project. Shop all Gucci at FASHIONPHILE