In The Bag

Logomania

Jessica Dee
Contributing Writer.
Bag-Obsessed on a budget.

“Logomania”

Have you noticed your heart fluttering or your breath catching at the sight of classic monogrammed bags from fashion houses like Gucci and Fendi lately? There’s no getting around it: you’ve got a case of logomania.

 

Though the logo-heavy look went on hiatus after dominating the fashion scene through the ‘90s and early ‘00s, the trend is back–with a twist. In earlier decades, signature monograms were seen as aspirational status symbols (remember when every “cool girl” in class had a Louis Vuitton bag with multicolored Takashi Murakami monograms slung over her shoulder?). But today’s logomania is all about accessibility; worn with nod to the past, a wink at tradition, and a healthy dose of irreverence (think pairing your Chanel bag with ripped denim or carrying your LV Neverfull to run errands after the gym). Now that’s a style we’re here for.

 

If you had your fill of the trend the first time around, now’s the time to unload the logo items hanging out in the back of your closet–their value is higher than ever, and we make it super easy to sell your designer accessories and get paid via direct deposit the next day. Here’s a simple guide on how to sell with us.

 

Looking to add some logos to your collection? While Alessandro Michele at Gucci and Maria Grazia at Dior are busy digging into their archives for fresh inspiration, you can dig into the archives at FASHIONPHILE. After all, there’s no reason to cough up the cash for a new model when you can have the original for a fraction of the price.

Dior’s Embroidered Canvas Book Tote ($2,750)

 

Here are a few of our favorite ways to bring a touch of logo luxe to your everyday outfit:

 

Turn a plain white tee into a major statement with a Chanel Crystal CC Brooch ($750), Hermes belt ($750), or a Chanel CC Pendant Necklace ($625). Sneak a logo into your going out look with a Dior Grosgrain Ribbon Dio(r)evolution Choker ($495), or Valentino Patent VLTN Pumps ($650).

 

 

Maybe a logo bag is more of your thing. Fendi’s Zucca Embossed Wallet On Chain ($1,275) is the perfect bag to take you from day to night. Make any outfit a statement with Balenciaga’s Calfskin Triangle Chain Duffle ($1,395). On the go? Our Gucci Messenger Bag ($1,550) is luxuriously hands free.

 

 

It all depends on how OTT you want to be with the GGs, LVs, and CCs! Get your logomania fix here.

 

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