“When It Comes to Finding Your Personal Style, Recommerce is the New Fast Fashion”
As a young twenty-something in Los Angeles, I developed a bad habit. I was interning (for free) after college and working retail on the side, and I had no money…like, none. But since I was pursuing a career in the fashion industry, I needed to keep my wardrobe full of options: classics like black pumps and leather handbags, trendier items like runway-inspired pieces and statement jewelry, and run-of-the-mill everyday wear like jeans. So, naturally, I turned to fast fashion. Weekend trips to Forever 21, H&M, and Zara turned up bags that looked just like leather and jackets that looked just like the runway! But quickly, the magic wore off.
Within a week, the cheap faux-leather on my new Celine look alike handbag would be peeling, or the zipper on my faux-fur bomber would break. A few months into my fast fashion addiction, I realized I had thrown away all my precious spending money on items that were essentially useless after a few wears.
I did the math: I spent hundreds and hundreds of dollars on cheaply-made clothing and accessories, and had nothing to show for it.
These days, there’s no reason for that—because there’s resale. Granted, resale prices are not fast fashion prices; but the newly-booming industry offers customers a way to buy well-made, long-lasting, authentic designer items at accessible prices. I click through the pages of FASHIONPHILE.com now, and I wish I had known about it in my post-college days. I would’ve happily traded in a month’s worth of Forever 21 trips for a single leather bag that would still be mine 10 years down the road.
Of course, that’s not the only reason the fashion-forward shop fast fashion. Even those with a healthy amount of disposable income will often flip through the racks of Zara in order to test-drive new trends they’re not quite sure about, or try out a new silhouette that may-or-may-not work for their body type. But again, resale offers a better alternative.
Through shopping secondhand and reselling the pieces that don’t feel quite right, the fashion-minded among us can now play with designer items to discover our personal style—no peeling faux-leather or knock-off Balenciaga bags necessary.